By answering three key questions; where, how and when your business should compete.
Simply put, your marketing strategy:
Business-to-business (B2B) marketing has both strategic and operational components. While operational marketing (marketing management) is concerned with developing a suitable marketing plan to realise pre-defined business goals, strategic marketing is concerned with defining what the business needs to ‘be and become’ in order to consistently deliver better value for customer and therefore consistently beating the competition!
Creating the right strategic marketing plan for your business begins with a comprehensive analysis of your business. We must also identify your ideal customer, understand how, when and where they make buying decisions and develop a strategy to delivery your value proposition effectively within the constraints of your budget.
Ooops, we said it. The “B” word. “Budget”. It’s not a four letter word but often small businesses find the word offensive! At SDS, our goal as your marketing agency, is to deliver a strategic marketing plan that is the best solution for you, your business and your budget.
If you'd like to chat about your business goals and how Sharpe Design Solutions can help, reach out on 0423 252 855 or email: firstname.lastname@example.org. You can also submit an online enquiry here.
Author: Jody Sharpe is a marketing expert at Sharpe Design Solutions, a creative, strategic marketing agency on the NSW Central Coast.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.