Be honest here, what projects aren’t as profitable as you had forecast? It might be time to trash them and channel your resources into new business development or a new product.
SDS TIP: Take a look at all your marketing channels and make sure your brand is consistent across all your digital marketing efforts; your website, social media, email newsletters and even your printed collateral.
SDS are offering a "Marketing Spring Clean" special for September. For more details, contact me on 02 4333 6274 or email me: firstname.lastname@example.org.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.