You could add a photo of yourself, a picture of your product, or a value add such as a discount offer or incorporate a loyalty program. If you’re a B2B company, how about a list of services that your company provides.
Any of these can help turn your business card into a powerful marketing tool. You might like to use your company mission or vision statements or a quirky slogan that grabs attention.
A unique design on the back of your business card can be a terrific conversation starter. It also allows you to convey important information about your business during that critical first impression with a potential new ally or client.
I make a habit of handing my card to someone with the back facing up, which features my company credo.
Business card printing has become inexpensive, so I would encourage you to spend the money you save on printing on a unique branding design – one that CANNOT be found on a DIY website that any number of other businesses in the country could use. A unique brand will help you stand out from your competitors.
Why not try a different shape card? Think outside the rectangle!
Branding packages including a logo and business card design from Sharpe Design Solutions can be more affordable than you think.
To discuss your business branding, give Jody at Sharpe Design Solutions a call on 02 4333 6274 or email: firstname.lastname@example.org
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.