Make your Facebook Page cover photo clickable – and send visitors to a landing page on your website that features your email sign up.
This is so simple and quick it will literally take you less than a minute to do. Here's how:
Below is a screen shot of what the interface looks like when editing your Facebook Page cover photo. Add any URL you like and Facebook will make it a hyperlink!
Another great way to get more email subscribers is to Include calls to action to join your email list in your Facebook posts. Add teasers for content that’s only available to your list subscribers, or announce your emails a day or so before they’ll be sent out. Remember to include a link for people to sign up for your list – a simple one or two click strategy to give them a way to sign up for your list immediately after you’ve touted your next email!
Author: Jody Sharpe, Branding & Digital Marketing Specialist for small business at Central Coast Marketing Agency Sharpe Design Solutions. Email Jody at: firstname.lastname@example.org.
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Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.