If you’re marketing your small business online, then I’m sure you’re familiar with the latest buzzwords… “content marketing”.
What is content marketing? It’s all about creating and sharing valuable content – for free – that attracts potential customers. After all, attraction is the first rule of inbound marketing.
But the real art of content marketing is communicating with your customers and prospects without a hard core “sell, sell, sell” mentality.
Content marketing is also about engagement and should be undertaken as a long-term strategy that will build your brand awareness and authority. It shouldn’t be undertaken as a one-off tactic that will get you a quick boost in sales.
It's no longer enough to just have an optimized website. Reputation, trust and authority matter now in online marketing and you gain those not just by having the right keywords on your website, but from building connections and relationships.
Content marketing should be the first consideration, before all your marketing efforts.
Content comes before your social media strategy. Facebook, LinkedIn, Twitter and Google+ are the channels by which you deliver your content. Content is critical for SEO. Google rewards businesses that publish quality content.
I mentioned inbound marketing earlier. Content is key to driving inbound traffic and leads to your website. Our friends at Hubspot say “Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.” Well said and I couldn’t agree more.
Content marketing is also relevant to PR. Successful public relations campaigns address the issues readers care about, not about the company itself.
Content marketing must include strategic planning, content creation, distribution and metrics. A complete content marketing strategy should incorporate inbound marketing principles, but it should also take a broader holistic approach to meeting a business’s overall marketing goals.
The reality for many small businesses is that they simply don’t have the time and staff resources to devote to content marketing. That’s when it may be worthwhile partnering with an agency. At Sharpe Design Solutions, we consider ourselves your outsourced marketing department. Whatever your needs, we'll develop a solution that is right for you, your business and your budget.
To know more, contact us today. Email at: firstname.lastname@example.org
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.