2017 is the year of video. We're sure you've heard the hype... "audiences are 10x more likely to engage with video content" or "adding a video to your website can increase the chance of a front page Google result..."
On its own, video won't magically grow your business. But if you use video in your content strategy to accomplish specific business objectives, you’ll see serious returns.
But many small businesses baulk at the idea of video for two common reasons; time and money. We hear ya! At Sharpe Design Solutions, we’re making it our mission to create quality videos on your behalf, to suit your budget. We create dynamic promotional messages and marketing videos using a montage of still photography and live clips. Here's an example of a promotional video we created for H&H Catering, who provide wedding catering at Norah Head Lighthouse on the NSW Central Coast.
You can use video to showcase your products, promote your business-to-business services, explain complex issues and build trust with your customers.
Even better, Google LOOOOVES video! Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals search engines that your site has good content. According to Moovly, you’re 53 times more likely to improve your position on Google if you have a video embedded on your website.
If you'd like to have a chat about how we can create a customised video for your brand, email us or call 0423 252 855.
The most common question we get asked at Sharpe Design Solutions is "how do I get my website noticed in Google search results?". Whilst there is no magic formula, there are lots of tactics to rank well as a local business. One of these tactics is Google My Business, a dashboard for managing listings.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.