I have to admit that in previous years I've had a minor panic attack about the Summer school holidays. Not because I have to entertain two kids for six weeks, but because of the complexities of juggling work priorities.
I cannot simply "close down" for six weeks. That would be business suicide. I have traditionally taken at least two to three weeks off, but often found that more stressful than relaxing simply because of the cold hard fact that when you're self employed, no work = no pay. I also fear that if I'm unavailable to my clients, my competitors will take advantage.
Lately I’ve noticed my Facebook organic reach figures fall like a lead balloon and I have to admit that at first I panicked!
I attended a Facebook boot camp in Sydney last month where I was told that our page posts are shown to approximately 16% of our fans. Lately though, I’m finding it’s less than 5%.
Facebook have even admitted it. Here’s an excerpt taken directly from Facebook’s own words:
I attended the Facebook Bootcamp event in Sydney yesterday. It was an epic day, starting with the 6:08am train from Tuggerah – for which I arrived twenty minutes early and had to sit in the cold on platform one… rookie mistake.
The program was comprehensive, covering Facebook advertising, promoted posts, hashtags, driving foot and online traffic, running competitions (legally!), ROI Graph Search and Insights and Content Strategy. I felt competent in many of these areas but I did garner new insights in to the full potential of Facebook Marketing For Small Business and I’m going to share those with you today and in my next few blog posts.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.