2017 is the year of video. We're sure you've heard the hype... "audiences are 10x more likely to engage with video content" or "adding a video to your website can increase the chance of a front page Google result..."
On its own, video won't magically grow your business. But if you use video in your content strategy to accomplish specific business objectives, you’ll see serious returns.
But many small businesses baulk at the idea of video for two common reasons; time and money. We hear ya! At Sharpe Design Solutions, we’re making it our mission to create quality videos on your behalf, to suit your budget. We create dynamic promotional messages and marketing videos using a montage of still photography and live clips. Here's an example of a promotional video we created for H&H Catering, who provide wedding catering at Norah Head Lighthouse on the NSW Central Coast.
You can use video to showcase your products, promote your business-to-business services, explain complex issues and build trust with your customers.
Even better, Google LOOOOVES video! Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals search engines that your site has good content. According to Moovly, you’re 53 times more likely to improve your position on Google if you have a video embedded on your website.
If you'd like to have a chat about how we can create a customised video for your brand, email us or call 0423 252 855.
Here are 3 things you can do straight away to increase your organic reach on Facebook.
Facebook currently loves video. Whether you upload a video from your iPhone, create a professional video and upload it, or use Facebook Live, Facebook will likely reward your post with greater reach.
When posting to your business page feed, try selecting the image option instead of just updating your status. Use a vertical photo and add the landing page url in the description.
Why does this work? The image is bigger and longer, so it stands out of the newsfeed. It takes a lot more effort to scroll past it!
When you choose to “share a photo or video”, choose the carousel option and share multiple photos at once. This is different than an album. Having your photos in the carousel format entices more clicks and engagements and therefore increases your organic reach.
Where to next? If you need help with your social media marketing, reach out. We can help you with your content strategy and don't forget, we provide affordable video production services.
Like to know more? CLICK HERE.
The most common question we get asked at Sharpe Design Solutions is "how do I get my website noticed in Google search results?". Whilst there is no magic formula, there are lots of tactics to rank well as a local business. One of these tactics is Google My Business, a dashboard for managing listings.
As small business marketers, it’s our job to follow digital marketing trends. We’ve been hyping video for a little while now, but if there’s anything we’ve taken away from the last 12 months, it’s that video is no long a marketing “option”, it’s a "marketing must-have" and a critical part of any successful content strategy.
We were thrilled to learn earlier this month that Sharpe Design Solutions were finalists in the Central Coast Business Excellence Awards in the category "Excellence in Small Business".
According to TechCrunch, daily video views on Facebook more than doubled during 2015. Like they say, "a picture speaks 1000 words"! and this is certainly true for digital content.
Great photography and well crafted short videos can make a huge difference in convincing and converting your potential customers. And if you think this only applies to retail products, think again.
We are thrilled to announce that we have been named as Finalists at this year's Central Coast Business Excellence Awards in the category of "Excellence in Small Business".
The Central Coast Business Excellence Awards [CCBEA] are the most prestigious and recognisable business awards held on the Central Coast.
Receiving a CCBEA is an independent and prestigious endorsement of the projects, initiatives, service, products and achievements of local businesses.
This is the first year Sharpe Design Solutions has entered the awards program and our first nomination. Our award submission was written by our very own Caroline Maxwell. Caroline has written several winning award submissions and tenders for our clients. This year she was able to turn her expertise in-house and secure SDS "Finalist" status!
The Awards Gala Dinner & Presentation will be held at Mingara Recreation Club on 27th August and the team at SDS are looking forward to attending.
Sharpe Design Solutions produces publications for ASOFIA
Sharpe Design Solutions is thrilled to announce we've been awarded a custom publishing agreement with National organisation The Australian Shop & Office Fitting Industry Association (ASOFIA).
Prior to 2013, ASOFIA had published “Interior Fitout” through The Intermedia Group. In early 2015, the Association sought to partner with an agency who could provide custom publishing resources including editorial content and graphic design, delivering a print ready product.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.