The prestige associated with winning a business award and being recognised as a leader is intrinsically important in many industries. Logos, trophies, plagues, news articles, website placements and social media exposure can give award winners that extra profile needed to stand out from their competitors.
Whilst nominating and writing a submission for a business award may seem like very hard graft, the benefits associated with the award process far out way the time and expense of entering. The process of curating all your business plans, marketing plans, training, customer service strategies etc. can be both a motivational and cathartic process.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.