I've recently had the pleasure of working with Janelle Robertson Photography. Janelle is a very creative and talented local photographer who manages her own Facebook page, like so many small businesses do. I had the opportunity to ask Janelle a few questions about how she markets her small business using Facebook...
There’s a lot of marketing buzz about branding...
In one of my previous blog posts I talked about building your business through branding.
But in today’s social world, one of the best things you can do for your small business and for your career is to build the brand called “you”!
Brand awareness is all about being visible. How do we achieve visibility for your brand? By being shared, read and seen on social media, as well as on traditional media such as print and TV.
Your logos, slogans and images must be used consistently for maximum brand recognition. To create consistency, you want to...
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.