2. Search Engine Optimisation (SEO)
LinkedIn profiles receive a high Page Rank in Google, this is a good opportunity to manage what people see when they search for you or your business. Be sure to link your profile to your blog and website. You can even modify the name of the link to include your name or descriptive words. If you want to take advantage of this search engine optimisation feature, be sure to set your public profile on full view. As with Facebook and Twitter, LinkedIn gives you the capacity to share content. This activity is commonly known to be an influencer of search engine ranking positions (SERPs).
3. Get New Customers Through Online Recommendations
Happy customers are a great source of new customers, through word of mouth referrals. Ask your happy clients to write you a recommendation for you to publish on your LinkedIn profile and broadcast to your LinkedIn network.
4. Showcase Your Expertise By Sharing Blog Posts
Guy Kawasaki, former evangelist at Apple, says “Convince potential customers of your expertise by sharing unique blog content. Small businesses smart enough to create unique content on their expertise (either with a blog or Twitter account) should link to it from their LinkedIn profiles. Or take it one step further by promoting featured blog content to LinkedIn members on the site (for e.g. with small text ads). You can specify exactly who will see your ads—Executives or VPs—and include a link to your profile so they know who’s behind this content.”
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.