2. A BUDGET: You’ll need to allocate a budget for marketing your business. When business is busy and booming, it’s easy to think you don’t need to do any marketing or advertising. A strategic, consistent marketing plan is essential to attract customers and keeping them coming back. A good rule of thumb is to allocate 5-10% of your profits to be re-invested in to your business marketing to ensure ongoing lead generation.
4. AN AWESOME WEBSITE: Not only does your website need to look awesome, it needs to provide value to your visitors. It also needs to be search engine friendly and optimized for mobile. While it’s tempting to save money and take the DIY road, there are credible, experienced and affordable website designers who have the expertise that you may not.
5. AN EMAIL MARKETING DATABASE: Email marketing is one of the best ways for small businesses to communicate with their customers. Email marketing is affordable, customisable, measurable and can expand your reach beyond your subscribers. In fact, I often say to my clients “give me one good reason why you’re not using email marketing and I’ll give you 7 good reasons why you should be!”. Read more on my blog at: http://www.sharpedesignsolutions.com.au/blog/7-reasons-why-your-small-business-should-use-email-marketing
At Sharpe Design Solutions, we understand that small business owners, especially those who are just starting out, don't have infinite budgets to spend on marketing. We specialise in providing affordable creative strategies for small business, including branding and online marketing. Visit www.sharpedesignsolutions.com.au for more information or feel free to call us to chat about your small business.
Author: Jody Sharpe is a branding & online marketing specialist at Sharpe Design Solutions, a NSW Central Coast based agency specialising in creative marketing solutions for small business.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.