The most common question we get asked at Sharpe Design Solutions is "how do I get my website noticed in Google search results?". Whilst there is no magic formula, there are lots of tactics to rank well as a local business. One of these tactics is Google My Business, a dashboard for managing listings.
As small business marketers, it’s our job to follow digital marketing trends. We’ve been hyping video for a little while now, but if there’s anything we’ve taken away from the last 12 months, it’s that video is no long a marketing “option”, it’s a "marketing must-have" and a critical part of any successful content strategy.
We were thrilled to learn earlier this month that Sharpe Design Solutions were finalists in the Central Coast Business Excellence Awards in the category "Excellence in Small Business".
According to TechCrunch, daily video views on Facebook more than doubled during 2015. Like they say, "a picture speaks 1000 words"! and this is certainly true for digital content.
Great photography and well crafted short videos can make a huge difference in convincing and converting your potential customers. And if you think this only applies to retail products, think again.
We are thrilled to announce that we have been named as Finalists at this year's Central Coast Business Excellence Awards in the category of "Excellence in Small Business".
The Central Coast Business Excellence Awards [CCBEA] are the most prestigious and recognisable business awards held on the Central Coast.
Receiving a CCBEA is an independent and prestigious endorsement of the projects, initiatives, service, products and achievements of local businesses.
This is the first year Sharpe Design Solutions has entered the awards program and our first nomination. Our award submission was written by our very own Caroline Maxwell. Caroline has written several winning award submissions and tenders for our clients. This year she was able to turn her expertise in-house and secure SDS "Finalist" status!
The Awards Gala Dinner & Presentation will be held at Mingara Recreation Club on 27th August and the team at SDS are looking forward to attending.
Sharpe Design Solutions produces publications for ASOFIA
Sharpe Design Solutions is thrilled to announce we've been awarded a custom publishing agreement with National organisation The Australian Shop & Office Fitting Industry Association (ASOFIA).
Prior to 2013, ASOFIA had published “Interior Fitout” through The Intermedia Group. In early 2015, the Association sought to partner with an agency who could provide custom publishing resources including editorial content and graphic design, delivering a print ready product.
Many small businesses find the word “marketing” overwhelming. They hear an imaginary “cha ching cha ching” sound ringing in their ears, because the perception is that marketing equals big dollars… which most small business owners or start ups just don’t have. At SDS, we believe marketing shouldn’t cost you a bundle.
The prestige associated with winning a business award and being recognised as a leader is intrinsically important in many industries. Logos, trophies, plagues, news articles, website placements and social media exposure can give award winners that extra profile needed to stand out from their competitors.
Whilst nominating and writing a submission for a business award may seem like very hard graft, the benefits associated with the award process far out way the time and expense of entering. The process of curating all your business plans, marketing plans, training, customer service strategies etc. can be both a motivational and cathartic process.
Jody Sharpe has over 20 years experience in marketing & branding and is passionate about helping local small businesses grow.